About Us

We have been dealing in various categories of Kashmiri Shawls, Suites, Stallers and handmade house utensils since 1990 at Muzaffarabad, Azad Jammu & Kashmir. Keeping in view the latest trends in the local and international market, we have started online business in 2019 and have successfully delivered our products across Pakistan up to the best satisfaction of our valued customers.


Pashmina is a fine type of cashmere wool. The textiles made from it were first woven in Kashmir. The name comes from Persian: پشمینه‎ / pašmina, meaning “made from wool”. Pashmina came to be known as ‘cashmere’ in the West because Europeans first encountered this fibre in Kashmir. The wool comes from a number of different breeds of the cashmere goat; such as the changthangi or pashmina goat from the Changthang Plateau in Ladakh region, the malra from the Kargil area in the Ladakh region, the chegu from Himachal Pradesh in the Himalayas of northern India, and the chyangara or Nepalese pashmina goat from Nepal. Often shawls called shahmina are made from this material in Kashmir and Nepal; these shawls are hand spun and woven from the very fine cashmere fabric.


Shahtoosh (also written shahtush, a Persian word meaning “king of fine wools”) is a fine type of wool made from the hair of the Tibetan antelope. It is also a metonym for a type of Kashmir shawl traditionally made of shahtoosh wool. The Shahtoosh shawl is now a banned item with possession and sale being illegal in most countries for the Chiru is an endangered species under CITES. However, the weaving of Shahtoosh shawls continues in secret in Kashmir due to high demand by western buyers. Shahtoosh is the world’s finest wool having the lowest micron count.

Aari Work

Aari work is a type of embroidery which is done on a stretched fabric and stitching the design with a long needle which has a hook in the end. The needle technique origins from the mocha community who use this type of needle to stitch intricate patterns on leather footwear. The needle is named as Aari, from which the embroidery work derives its name as Aari work. This work consists of beads, stones, golden and silver threads which gives a royal richness to the design. Aari work is known for its elegant thread work that enhances the gravity of hand embroidery. Aari work has marked its existence from 12th century i.e. from the time of Mughal ruling. With time the work has spread to places like Lucknow, Uttar Pradesh, Rajasthan, Gujarat and other places who added their touch of traditional design and recognized the specialty of the work. Sliding from the families of the ruling kings and the queens, today, the craft can be seen on any teenager’s cap or top, with the traditional gear of various states, like sarees, chaniya cholis of a bride or on festive attire.